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PROPOSAL

THIS IS OUR PERSPECTIVE ON HOW TO BEST MARKET CATALYST HOUSTON VIA THE WEB AND SOCIAL MEDIA TO BEST REACH AND KEEP POTENTIAL TENANTS:

THROUGH VISUALLY

SELLING THE LUXURIOUS, INSPIRED LIFESTYLE

YOU DIRECTLY

TARGET THE LUXURIOUS, INSPIRED TENANT

THE CURRENT PROBLEM

What the target audience sees as Luxurious, Prestigious, and Bespoke is not what is being sold through Social Media and Marketing by Catalyst and its Competitors (Market Square Tower & One Park Place).

What’s missing is the emotion, the “I want that” desirable moments, dramatic scenes, the WOW factor.  What I’m being given is how gorgeous my experiences are all around Houston with tasteful photos and articles, but when it comes to the apartment I have to dream what it could be with photos of empty spaces and lifeless videos.

see currant examples below

THE IDEAL SOLUTION

Create engaging content with real people and real moments with real emotion that sells the lifestyle in a way that the audience can easily see themselves experiencing.  Most importantly, within Catalyst and then around Downtown Houston.

DON'T MAKE THEM THINK, MAKE THEM DREAM!

See potential examples below

SO WHAT WOULD THIS POTENTIALLY LOOK LIKE?

Here's how we see the monthly breakdown of content that we create to continuously be reaching the potential and current tenants

  • Video
  • Photography/Design
  • Articles
  • (3) short (15-30 sec) videos per week for social media
  • (2) long (30-60 sec) videos per month for internet marketing and website
  • (7-12) photos per week dependent upon Catalyst events and/or needs
  • (2-4) articles per week about city events, Catalyst, or topics relatable to tenants.

WHAT WOULD THIS POTENTIALLY COST?

à la carte

  • Video – $10,000
  • Photography – $2,600
  • Articles – $400
  • Design – $1,000
  • Social Media Management – $500

Total: $14,500

vs

on monthly retainer / gold package

Total: $10,000

  • (3) short (15-30 sec) videos per week for social media
  • (2) long (30-60 sec) videos per month for internet marketing and website
  • (7-12) photos per week dependent upon Catalyst events and/or needs
  • (2-4) articles per week about city events, Catalyst, or topics relatable to tenants.
or

on monthly retainer / silver package

Total: $5,000

  • (1) short (15-30 sec) videos per week for social media
  • (1) long (30-60 sec) videos per month for internet marketing and website
  • (5-7) photos per week dependent upon Catalyst events and/or needs
  • (1-2) articles per week about city events, Catalyst, or topics relatable to tenants.

on monthly retainer / bronze package

Total: $3,500

  • (1) short (15-30 sec) videos per week for social media

or

  • (1) long (30-60 sec) videos per month for internet marketing and website
  • (3-5) photos per week dependent upon Catalyst events and/or needs
  • (1-2) articles per week about city events, Catalyst, or topics relatable to tenants.

disclaimer*  These budgets do not include rentals of props, actors, locations, vehicles, sets, or extra staff necessary for a specialized production.  For projects where those are necessary, an additional cost will be supplemented to that month’s retainer or package.